About Us

Who we are.

5+Years

Inside Amazon

100%

Ex-Amazonians

07

Jurisdictions

Amazon Safety Pro exists for one reason - to give Amazon sellers the compliance expertise they need to protect their listings, recover their revenue, and build a business that stays compliant for the long term. We are not consultants who learned Amazon's rules by reading help pages. We are the people who wrote them.

Why we started Amazon Safety Pro.

Amazon sellers face one of the most complex and consequential compliance environments in global e-commerce - and far too many of them are navigating it without the right support. The cost is real: lost revenue, suppressed listings, stranded inventory, and suspended accounts that could have been avoided with the right guidance at the right time.

What pushed us to act was hearing it directly from sellers. At past Amazon Seller Accelerate events in Seattle, we sat in rooms with sellers who were frustrated, confused, and stuck. Sellers who had received compliance notices they could not decode, submitted appeals that kept getting rejected, and had no clear path to reinstatement. The support available to them was minimal - and the gap between what sellers needed and what they were getting was impossible to ignore.

Amazon Safety Pro exists to close that gap. We bring expert compliance consultation directly to sellers - giving them the clarity, the documentation, and the strategic guidance they need to protect their listings, recover their revenue, and build a business that stays compliant for the long term.

What our team brings.

01Leadership

Led by a tenured Amazonian & industry veteran

Our group lead is a tenured Amazon product safety professional who spent half a decade shaping compliance policy from within - including creating policies that are live and actively enforced on Amazon's platform today. Prior to Amazon, our lead brought extensive experience from the toys and children's products industry, one of the most rigorously regulated product spaces in global retail. That combination - deep industry knowledge followed by years at the heart of Amazon's product safety team - means our clients benefit from expertise that spans both sides of the compliance equation.

Beyond policy enforcement, our group lead was directly involved in reshaping Amazon's seller-facing help pages - rewriting and restructuring content to give sellers clearer, more actionable guidance on compliance requirements. This included modifying the error and blurb messages sellers receive when their listings are flagged or suspended, rewriting them for clarity so sellers could actually understand what was wrong and what action to take.

Our lead also authored and shaped several of Amazon's product-specific policies that are actively enforced today, including:

  • Children's Sleepwear - refocused to target the correct product types
  • Teethers and teething products
  • Children's toys
  • Water beads
  • Mouth tape
  • Mermaid tail swimwear
  • Infant sleep products
  • Several other children's product categories

When Amazon's compliance system flags your product, sends you a blurb, or requests documentation - there is a strong chance our team had a hand in writing that very requirement. That is the depth of insider knowledge Amazon Safety Pro brings to your case.

02Specialists

A team of subject matter experts

Every member of the Amazon Safety Pro team has worked directly inside Amazon - not in an advisory capacity, but hands-on, validating real seller compliance documents, reviewing real cases, and making real decisions on whether products met Amazon's safety standards.

Our specialists did not just observe Amazon's compliance process - they were an active part of it. They reviewed seller-submitted documentation, assessed product safety evidence, and in many cases, worked directly on improving the policies and processes that govern how Amazon evaluates seller compliance today. The changes they contributed to were designed with one goal in mind: to make the compliance experience clearer, fairer, and more navigable for sellers.

That on-the-ground experience is what our clients benefit from. When you submit your compliance documents to Amazon Safety Pro, the person reviewing them has done exactly this before - at Amazon, at scale, for real.

03Responsiveness

Ready for your case

Whether it's a quick query or a complex compliance challenge, our team is ready to attend to your specific situation with the depth and urgency it deserves.

04Currency

Always current

We actively monitor Amazon policy updates so our clients stay compliant as requirements change - never caught off guard, always one step ahead.

Markets we serve.

Amazon Safety Pro supports sellers across seven Amazon marketplaces - bringing the same depth of insider knowledge to every jurisdiction we operate in.

US

United States

amazon.com

CA

Canada

amazon.ca

EU

European Union

amazon.de · .fr · .it

UK

United Kingdom

amazon.co.uk

IN

India

amazon.in

SG

Singapore

amazon.sg

AU

Australia

amazon.com.au

Our North Star

Our mission.

To empower every Amazon seller - regardless of size or experience - with the expert compliance knowledge and support they need to build a safe, sustainable, and thriving business on Amazon.

We measure our success by yours. When your listings stay live, your products meet every standard, and your business keeps growing - that’s what Amazon Safety Pro is here for.